Backstreet Boys in FW10 Joyrich
Jun 10,2010 UPDATE
Nick and AJ of the Backstreet Boys were caught wearing a few pieces from our FW10 collection this morning on CBS' "The Early Show". Nick is wearing our Metallic Rider Jacket with our "L'Joy" Tee, and AJ is wearing our black "Sequin Performer Cardigan" paired with our "Tattooed Heart" Tee. All of these items will be available this FW10 so stay tuned!
Click Here to see their interview video
JOYRICH LOS ANGELES
debuted in 2007 with a concept of “FREEDOM/HOPE/DREAM/LOVE =JOYRICH. Supporting the image of being casual and laid-back but yet rich and luxurious, JOYRICH has been designed to promote a lifestyle that is rich in content. The store carries intelligently selected range of upcoming and respected local and international labels, as well as the JOYRICH brand for both men and women. The boutique attracts an international customer base with the common thread of an affinity for forward-thinking fashion, music, and art.
